传奇谢幕科比背后的商业价值你知道多少？

2016-04-14 16:26

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标签：科比退役商业体育

篮球职业生涯20年，科比已经成为乔丹后NBA历史上最具商业价值的体育巨星。今年，科比即将退役，但这只是他体育生涯的终止，他的商业帝国正初具雏形。

传奇谢幕科比背后的商业价值你知道多少？

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                   "note": "与同为雪碧旗下代言人的周杰伦合演雪碧汽水广告。",
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                   "note": "为瑞士腕表品牌代言",
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                   "note": "即便在职业生涯末年，科比依然拥有超高人气。2015年除湖人队开出的2350万美元年薪外，科比还获得2600万美元广告收入和1500万美元的代言收入。",
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                   "note": "退役是每个运动员必须面临的抉择，退役后的商业价值如何显现，科比是否会追随同行迈克尔•乔丹，以及足球巨星贝克汉姆，打造属于自己的商业帝国。",
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                   "note": "两年前，科比就在为退役后的生意谋划，2013年，科比注册成立“科比公司”，并涉足投资领域。",
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                   "note": "科比所发表退役声明的网站“球员论坛”有他的投资，科比还投资美国运动饮料品牌BodyA rm our，包括哈登在内的多位知名运动员都是其代言人。",
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                   "note": "2014年夏天，科比580万美元买下加州纽波特海滩附近的一处地产，计划将此作为科比公司的总部大楼。",
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                   "note": "科比非常关注科技潮流，他与苹果设计总监艾维时有联系，当苹果开始测试新手表的时候，也邀请科比去了公司总部帮助试验。",
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                   "note": "一代巨星完美谢幕，而科比的商业传奇之路才刚刚开始...",
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