2014年艾菲奖颁奖盛典

2014-10-31 21:51

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标签：艾菲奖颁奖盛典艾菲

艾菲奖由美国营销协会（(AMA）于1968年创立，创立的宗旨是Awarding ideas that work!——创意，以实效论英雄！艾菲奖是全球唯一一个以“实效”为评估标准的国际型营销传播（Marketing Communication）奖项，被誉为营销传播界的“奥斯卡”，其设立宗旨是为了表彰每年度营销传播达到营销目标，并获得实效成绩的品牌主、品牌代理商、媒体。时至今日,艾菲奖已经覆盖了全球40多个国家和地区，赢得艾菲奖标志着一种国际水准的专业成就。

2014年艾菲奖颁奖盛典

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