开发商创意pk 盘点那些疯狂的楼盘广告

2013-05-18 04:17

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标签：楼盘广告房地产开发商

每一个楼盘广告都是一部精心导演的默片，都企图在第一时间给受众留下印象，用简短的字句和平面设计，跟同期上市的其他楼盘在街头巷尾“无声厮杀”。或是打出“爱情婚姻”牌，或是打出“周边环境”牌，或是“低俗刺激”牌；从“引诱式”到“忠告式”，从“叫卖式”到“幻想式”，从“意淫式”到“欺骗式”，雷人的创意在引起争议的同时也赚足了眼球。 CFP整理

开发商创意pk 盘点那些疯狂的楼盘广告

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                "prevue": "每一个楼盘广告都是一部精心导演的默片，都企图在第一时间给受众留下印象，用简短的字句和平面设计，跟同期上市的其他楼盘在街头巷尾“无声厮杀”。或是打出“爱情婚姻”牌，或是打出“周边环境”牌，或是“低俗刺激”牌；从“引诱式”到“忠告式”，从“叫卖式”到“幻想式”，从“意淫式”到“欺骗式”，雷人的创意在引起争议的同时也赚足了眼球。 CFP整理",
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                   "note": "2012年09月18日，江苏省南通市，近日，南通市开发区一在建楼盘外打出大幅促销广告，与众不同的是广告内容别出心裁，广告词为“有房男子汉，没房汉子男”，另外还配了一幅“没房别结婚”的漫画，在众多楼盘促销广告中让人看后耳目一新。崔根元/CFP",
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                   "note": "2013年2月20日，江苏省昆山市城西，一家楼盘取名“新华舍”，与国家通讯社新华社谐音。CFP/CFP",
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                   "osize": {},
                   "title": "",
                   "note": "2013年3月16日，江西宜春高士路上，某楼盘打出巨幅滚动广告“一座叫做爱的香巢”。邹海斌/CFP",
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                   "note": "2013年4月19日，“2013南京春季房展会”在南京国际博览中心开幕，房产中介结构打出“底特律房产1元购买”的广告格外吸引投资者眼球。安心/CFP",
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                   "osize": {},
                   "title": "",
                   "note": "2003年10月28日南京街头的楼盘促销广告。 杨多多/CFP",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "8V1LQG8E0HH40025",
                   "img": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LQG8E0HH40025.jpg",
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                   "osize": {},
                   "title": "",
                   "note": "2008年10月13日，南京一楼盘打出“不要钱 住三年”的广告。 Henry Lu/CFP",
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                ,
                {
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                   "note": "2008年10月16日，山东潍坊，潍坊街头某楼盘促销广告上写有巨大的“曹操”、“刘备”、“项羽”、“拿破仑”等字样，吸引了不少路人的目光。 王志德/CFP",
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                ,
                {
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                   "note": "2008年10月16日，山东潍坊，潍坊街头某楼盘促销广告上写有巨大的“曹操”、“刘备”、“项羽”、“拿破仑”等字样，吸引了不少路人的目光。 王志德/CFP",
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                ,
                {
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                   "note": "2009年3月2日，南京中山东路上，一家房地产开发商为自己开发的联排别墅促销，打出“房价不再躲猫猫”的广告，吸引路人眼球。安心/CFP",
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                   "note": "2009年11月26日，南京市街头一家房地产开发商促销楼盘吸引消费者购买的广告。安心/CFP",
                   "newsurl": "#"
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                ,
                {
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                   "img": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LRDF90HH40025.jpg",
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                   "note": "2010年6月12日，武汉光谷步行街，楼盘广告词把三房两厅简化成三房。 Shepherd C.Zhou/CFP",
                   "newsurl": "#"
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                ,
                {
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                   "osize": {},
                   "title": "",
                   "note": "2010年12月10日，西安南二环，夜幕中，一家楼盘的灯箱广告在夜幕中闪烁。华商报赵航/CFP",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "8V1LRM0M0HH40025",
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                   "osize": {},
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                   "note": "2011年09月07日，江苏省南京市常府街一处在建楼盘外，房地产开发商借近来“新婚姻法司法解释”的眼球效应打起“擦边球”广告，倡导“有房有车”的王道概念，降价销售商品房吸引看房买房子的消费者。安心/CFP",
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                ,
                {
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                   "oimg": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LRQNL0HH40025.jpg",
                   "osize": {},
                   "title": "",
                   "note": "2011年10月11日，郑州一家房地产的广告，打出优惠的旗号吸引刚需购房者。沙浪/CFP",
                   "newsurl": "#"
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                ,
                {
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                   "osize": {},
                   "title": "",
                   "note": "2011年10月23日，南京一家在建楼盘打出“买一层，送一层”的优惠广告。 董金林/CFP",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "8V1LS42D0HH40025",
                   "img": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LS42D0HH40025.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LS42D0HH40025.jpg",
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                   "oimg": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LS42D0HH40025.jpg",
                   "osize": {},
                   "title": "",
                   "note": "2011年11月29日，在广西南宁市民族古城路口，市民从“首付？对面买两个包包而已”广告牌前经过。 陆波岸/CFP",
                   "newsurl": "#"
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                ,
                {
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                   "img": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LS9D10HH40025.jpg",
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                   "osize": {},
                   "title": "",
                   "note": "2011年12月30日，内蒙古自治区巴彦淖尔市，房地产配图。 nicholasveta/CFP",
                   "newsurl": "#"
                }
            
                ,
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                   "oimg": "http://img3.cache.netease.com/photo/0025/2013-05-17/8V1LSDJN0HH40025.jpg",
                   "osize": {},
                   "title": "",
                   "note": "2011年12月30日，内蒙古自治区巴彦淖尔市，房地产配图。 nicholasveta/CFP",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "8V1LSLPN0HH40025",
                   "img": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LSLPN0HH40025.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LSLPN0HH40025.jpg",
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                   "oimg": "http://img4.cache.netease.com/photo/0025/2013-05-17/8V1LSLPN0HH40025.jpg",
                   "osize": {},
                   "title": "",
                   "note": "2012年06月07日，南京一楼盘大门前“亲，到家了”的淘宝体广告牌令人忍俊不禁。王路宪/CFP",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "8V1LSRLG0HH40025",
                   "img": "http://img3.cache.netease.com/photo/0025/2013-05-17/8V1LSRLG0HH40025.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0025/2013-05-17/8V1LSRLG0HH40025.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0025/2013-05-17/8V1LSRLG0HH40025.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0025/2013-05-17/8V1LSRLG0HH40025.jpg",
                   "osize": {},
                   "title": "",
                   "note": "2012年9月18日，一位市民从“没房别结婚”漫画楼盘广告前骑行而过。崔根元/CFP",
                   "newsurl": "#"
                }
            
            ]
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