李娜手握13个代言近三年累计收入近四亿

2014-01-27 07:50

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标签：李娜收入商业价值

法网夺冠那一年，李娜的奖金数涨了约3倍，广告、代言收入涨了大概30倍。赛事出场费、商业走秀、比赛奖金、年终分红以及13家广告的代言收入是李娜累计财富的主要手段。而接下来恐怕娜姐数钱就要数到抽筋了。

李娜手握13个代言近三年累计收入近四亿

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太原金店推出黄金压岁钱

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                "prevue": "法网夺冠那一年，李娜的奖金数涨了约3倍，广告、代言收入涨了大概30倍。赛事出场费、商业走秀、比赛奖金、年终分红以及13家广告的代言收入是李娜累计财富的主要手段。而接下来恐怕娜姐数钱就要数到抽筋了。",
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                   "note": "李娜面对外国媒体曾经笑言打球是为了奖金，或许就是这么单纯的动力，让李娜又一次完成了自我超越。",
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                   "note": "从2011年的法网冠军到2014年的澳网冠军，身价暴涨的李娜继续扩充着她银行账户里的阿拉伯数字。",
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                   "note": "2011年，李娜的比赛收入包括澳网亚军的119万美元，法网冠军165万美元，WTA年终总决赛分红22万美元以及马德里和罗马两战杀入四强。而真正的大手笔收入永远是在球场之外。",
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                   "note": "巴黎封后，广告商纷沓而至，劳力士、奔驰、哈根达斯、VISA……获拥13个顶级品牌的代言让李娜的广告收入高达1800万美元。",
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                   "note": "能将竞技成绩转化为商业价值并且实现最大化的开发，很大程度上要归功于其背后强大的经纪团队——IMG（国际管理集团），全世界最大、业务范围最广的体育和娱乐事业的营销管理公司。",
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                   "note": "有意思的是，在职业体育圈内，球员代言的广告商并不宜超过13家，鼎盛时期姚明也未超过12家，就连贝克汉姆也只有6家而已。",
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                   "note": "昨日娜姐夺冠，直接抱走265万澳元（合232万美元）的巨额支票，这也是娜姐职业生涯比赛奖金最高的一笔，加上WTA赛深圳站冠军入账11.2万美元。",
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                   "note": "也就是说，在25天的时间里，娜姐已经挣了约1500万人民币，要知道，今年1月份都还没过完，全年她还有12站比赛要参加。",
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                   "note": "同时，已经成为“双满贯”球员的李娜将迎来商业开发的第二春，在2013年4月公布的福布斯中国名人榜上：孙杨、林丹、刘翔所赚的钱加起来都不如李娜。",
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                   "note": "赞助商对李娜的评价非常高，因为她没有大牌球星的那些毛病。",
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                   "note": "从32岁李娜的身上可以看到还有许多打动人心和励志奋进的精神故事，这些都是非常好的商业结合点。",
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