刘翔8年沉浮录：广告代言称王体坛收入从160万到1.6亿

2012-08-09 11:08

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标签：刘翔沉浮录 160万 1.6亿网易财经

中国110米跨栏选手刘翔可能是承载最大压力的一位中国奥运选手，即使在中国已经可以轻易占据金牌榜前列的这些年里，公众舆论对刘翔抱有了过多的期待——弱势的中国田径唯一的希望。和姚明不同，刘翔有些张扬不羁的性格、跨栏项目的特殊性，加剧了这种压力。04年雅典奥运的一举成名，08年北京奥运坠入谷底，再到近两年的艰难复苏。刘翔的起伏直接影响到他的广告代言和收入，这点在福布斯中国名人榜上体现的格外明显。刘翔代言的企业分别为：安利纽崔莱、维萨(VISA)、伊利、耐克、交通银行、联想、中国邮政、元太、奥康、杉杉、双钱、升达、白沙和中国移动通信。2008年，奥运会来到家门口，刘翔的价值在赛前史无前例地扩大，平安保险、凯迪拉克、可口可乐等品牌也让其代言。

刘翔8年沉浮录：广告代言称王体坛收入从160万到1.6亿

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