Facebook推“私人定制”热点新闻订阅

新华网1月17日电 据科技博客网站Gizmodo报道，继Twitter之后，社交网站Facebook将推出热点新闻推荐栏目。

社交网站脸谱（Facebook）将在订阅消息一栏、在好友生日和大事提醒下面展示最新的热点新闻。另一家社交网络站Twitter展示热点新闻已经很多年了，但脸谱表示自己将与众不同，其展示的热点新闻都是根据个人兴趣爱好“私人定制”的，您觉得怎么样？

现在还不是所有人都能看到这个热点新闻栏目，这就意味着Facebook正在循序渐进地向广大用户推出这一新功能。在已经显示的内容条目来看，热点新闻内容主题广泛，不过仔细看起来或多或少都会反映出一些个人的兴趣。当用户点击热点新闻标题时，Facebook页面会跳转到一个中央登陆页面，上面有更多相关的帖子和新闻消息。

Facebook向用户发了一份常见问题解答，其中说到，选取热点新闻的依据是消息的人气程度，而不是根据篇幅长短来选择的。换句话说，Facebook的热点新闻反映的是大家都在谈论的“急热”话题而非慢慢发酵的话题内容。想要在Facebook上发公关稿可是行不通的，Twitter上很多“热文”都是公司花钱炒热的。当然啦，要在Facebook上发热贴也并非没有门路。

热点新闻并非新功能了——即使这对Facebook来说还是新的，也许在它这里能够让这个功能变得更好。

译者：张艺

百度新闻与新华网国际频道合作稿件，转载请注明出处。

Facebook Now Shows You Personalized Trending Topics In Your News Feed

Facebook will start showing you trending stories to the right of your News Feed, just under where you're used to seeing notifications about your friends' birthdays and upcoming events. Twitter has been showing trending topics for years, but Facebook's trends promise to be personalized to your interests, so maybe they'll be better?

Not everyone on our staff can see the trending topics just yet, which means the feature is probably rolling out in waves to Facebook's massive audience. The topics for the most part seem pretty general, although in some instances, they do reflect personal interests that might not necessarily hit everyone's feed. When you click on the topic, Facebook takes you to a central landing page with relevant posts and stories.

According to an FAQ that Facebook sent us, trending stories reflect those that have seen a sharp uptick in popularity, rather than just stories that have a lot of volume. In other words, it's likely to reflect something that lots of people are talking abut all at once rather than the slow burn story that's been picking up attention slowly. Companies will not be able to pay for stories to be promoted as trending—the way that they can on Twitter. Of course, Facebook doesn't go as far as to say that you won't be able to pay for trending status ever.

Trending stories isn't a new feature—even if it's new to Facebook. Maybe it'll be better, though.

(原标题：Facebook推“私人定制”热点新闻订阅)