分析欧美政坛显贵精彩演讲：没有气质先输掉50%

成功的演讲第一要素就是气质。没有演讲气质，就等于输掉50%。所以，从第一次演讲开始就要努力追求并打造独特的演讲气质。你可以从模仿与你气质相近的贵族人士的演讲入手，这样更容易学习他（她）的语流、语调和手势配合。以下逐一分析几位欧美政坛显贵不同气质的精彩演讲。

萨拉 佩琳：性情中人并非演讲台的灾难

And getting up here I say it is the best road trip in America soaring through nature s finest show. Denali, the great one, soaring under the midnight sun. And then the extremes. In the winter time it s the frozen road that is competing with the view of ice fogged frigid beauty, the cold though, doesn t it split the Cheechakos from the Sourdoughs? And then in the summertime such extreme summertime about a hundred and fifty degrees hotter than just some months ago, than just some months from now, with fireweed blooming along the frost heaves and merciless rivers that are rushing and carving and reminding us that here, Mother Nature wins. It is as throughout all Alaska that big wild good life teeming along the road that is north to the future. That is what we get to see every day. Now what the rest of America gets to see along with us is in this last frontier there is hope and opportunity and there is country pride.

以上是美国政界传奇萨拉 佩琳离任阿拉斯加州长所作的演讲的第二段，她以美国北方女人激昂的情感，赞美了阿拉斯加，她自身的气质形成了现场强大的气场，具有引领方向的精神，即便遇到质疑声，回答也是气宇轩昂。而感情炽烈的人，在演讲时要特别注意情感表达的稳定性。在佩琳的演讲中有这样一段话：

So, as we all move forward together, let s vow to keep championing Alaska, to advocate responsible development, and smaller government, and freedom, and when I took the oath to serve you, I promised... remember I promised to steadfastly and doggedly guard the interests of this great state like that grizzly guards her cubs, as a mother naturally guards her own. And I will keep that vow wherever the road may lead. Todd and I, and Track, Bristol, Tripp, Willow, Piper, Trig... I think I got em all. We will forever be so grateful for the honor of our lifetime to have served you. Our whole big diverse full and fun family, we all thank you and I am very very blessed to have had their support all along, for Todd s support. I am thankful too…

佩琳在这个场合可能有许多话要说，其语音频率有些不稳定。一方面她比较年轻，一方面似乎也缺乏华盛顿的历练。而在告别自己州长之位的时刻，她对自己、对阿拉斯加、对美国的热爱和责任感，让她感情喷涌，这是可以理解的。我特意选择了这篇演讲，就是让大家体会：性情中人并不是演讲台上的灾难，关键看你表达的是否为大家普遍认可的价值观。记住：不要思想太激进，造成大众理解困难，从而落得个曲高和寡的下场。

奥巴马：理想主义引发情感共鸣

And if we do — if we come together and lift this nation from the depths of this crisis; if we put our people back to work and restart the engine of our prosperity; if we confront without fear the challenges of our time and summon that enduring spirit of an America that does not quit, then someday years from now our children can tell their children that this was the time when we performed, in the words that are carved into this very chamber, “something worthy to be remembered”. Thank you, God Bless you, and may God Bless the United States of America.

不管是读完、听完还是看完奥巴马这篇演讲的人，都会感觉到他是个充满理想的人。他很有历史使命感，虽没在讲话中大段阐述，但他善于利用举例，讲一些普世的价值观，引起大家的情感共鸣；他善于述说回忆，甚至在这一段，他把今天作为将来回忆的素材，鼓励人们从今天起，发扬永不放弃的国家精神，对得起子孙！他感情的宣泄舒放自如，很有效地调动了观众的情绪，令我几次掩卷深思！

布朗：适度、务实成就两国友谊

Madam Speaker, Mr. Vice President, distinguished members of Congress. I come to this great capital of this great nation, an America renewed under a new President, to say that America s faith in the future has been, is and always will be an inspiration to me and to the whole world.

这一段是布朗对美国两院演讲的摘录，既赞美了美国，又对新总统的领导表示期待。他很会取悦东道主！两国传统的友谊和信任洋溢在布朗演讲布局的字里行间，但他却颇有节制，条理清晰地把这些引到今天两国携手承担世界责任这个大前提上来，有高度，更有现实意义。体现着英国人的务实和干练。

而布朗所做的2005、2006年预算报告演讲稿，篇幅较长，读起来如果像会计师念公司流水账的话，很容易让人昏昏欲睡。而布朗却将厚厚的文稿念得风生水起，他那大炮一样的洪亮声音响彻大厅，这一刻，好像议会厅是他家的客厅，他的气场完全充斥在每一丝空气中！几年后，他被选为首相，绝非偶然！

鲍里斯 约翰逊：不拘小节仍成演讲高手

It s wonderful to be here in Manchester, one of the few great British cities I have yet to insult and I intend to keep a clean sheet today, my friends, because if we can win in the capital then we can win in Manchester and any inner cities in Britain and we can change the political map of this country as we can change the map of London. Though I have to say I don t approve of every map change I see.

这是伦敦市长鲍里斯 约翰逊在曼彻斯特演讲的第一段。

我将这篇演讲推荐给大家的目的是想告诉大家：大大咧咧的人，只要你有真才实学，也会是演讲高手！约翰逊严肃表情下的冷幽默，可以使人感到英国人别样的快乐。在为保守党邀功摆好、讽刺工党的同时，大谈自己干了多少多少事情，在全场欢愉的气氛中，似乎没人厌烦他的自我标榜，反而觉得他很可爱。政界人士利用演讲争取民意的功夫令人叹服！

(原标题：分析欧美政坛显贵精彩演讲：没有气质先输掉50%)